Who this policy covers

This policy explains how Thaker Innovations (“we”, “us”, or “our”) handles personal information collected for Composure through this website, Meta lead advertisements and Instant Forms, pilot conversations, and related correspondence.

Composure is an early-stage product of Thaker Innovations. The service is intended for business representatives who are at least 18 years old.

Information we collect

Depending on how you contact us, we may collect:

• Your name, work email address, phone number, and WhatsApp number.
• Your company, role, employee-count range, and operational interests.
• Your answers to pilot qualification questions and the context you share with us.
• Your communication preferences and record of consent to a call or WhatsApp follow-up.
• Messages, meeting notes, and pilot feedback that you choose to provide.
• Basic technical and security information processed when you visit the website, such as IP address, request time, browser information, and server logs.
• Advertising attribution information supplied by Meta, such as the campaign, advertisement, or form through which you contacted us.

Please do not send confidential company documents, employee personal information, or other sensitive operational material through a lead form or this website form.

How we use information

We use the information to:

• Review whether your company may be a suitable participant in the Composure pilot.
• Call, email, or contact you on WhatsApp when you have asked us to do so.
• Schedule and conduct pilot conversations, answer questions, and provide requested follow-up.
• Understand operational needs and improve the product and pilot programme.
• Measure the effectiveness and quality of our advertising.
• Protect our website, prevent abuse, and comply with legal obligations.

We do not sell your personal information. We do not use a pilot enquiry to place you into an unrelated automated sales sequence.

Calls and WhatsApp

If you give affirmative consent, Thaker Innovations may call the number you provide or send a WhatsApp message about the Composure pilot. You may withdraw this permission at any time by telling us during a call, replying “STOP” on WhatsApp, or emailing us. Withdrawing consent does not affect processing that occurred before withdrawal.

Who processes information

We disclose information only where needed to operate the website, receive your enquiry, communicate with you, or comply with law. Current service providers may include:

• Meta Platforms, when you respond to a Facebook or Instagram advertisement or Instant Form.
• Cloudflare, for website hosting, delivery, and security.
• Resend, for website-form email delivery.
• Our business email and communications providers when we reply to you.

These providers may process information in countries other than yours under their own safeguards and contractual obligations. We may also disclose information when required by law or to protect legal rights and security.

Retention

We generally retain pilot enquiries for up to 12 months so we can evaluate the request, continue a conversation you asked us to have, and understand campaign quality. If your company joins a pilot or becomes a customer, relevant business records may be kept for the duration of that relationship and for any additional period required for legal, security, accounting, or dispute-resolution purposes.

You may ask us to delete an enquiry sooner, subject to records we must retain by law or for legitimate security and legal purposes.

Your choices and rights

You may ask us to:

• Confirm whether we hold personal information about you.
• Provide access to, correct, or update that information.
• Delete information that is no longer needed.
• Withdraw permission for calls or WhatsApp contact.
• Raise a question or grievance about how we handle your information.

Email [email protected] with the subject “Composure privacy request”. We may need to verify your identity before completing a request.

Security

We use reasonable administrative and technical measures intended to protect personal information. No internet transmission or storage system can be guaranteed completely secure, so please use the lead and website forms only for initial business-contact information.

Changes to this policy

We may update this policy as the pilot, our practices, or our service providers change. Material changes will be highlighted where appropriate.